The scenario

If there’s one thing eCommerce owners and managers are always on the lookout for is improving their sales numbers.

A new strategy, a different approach, a more efficient workflow, a shorter or a longer sales cycle.

Whatever it takes, professionals running an eCommerce store are always receptive and scouting for better, tangible results.

That’s something Nicholas Mead, eCommerce and Marketing Manager at Australia the Gift, was challenged with. Specifically, he knew their website could perform better and affect their bottom line in a more positive manner if it had been able to serve pages faster:

We knew our site was in need of a major facelift and performance upgrade. Our load times were very slow (12 seconds plus) and our conversion rates were way below the industry average.

There was plenty of room for improvements and Nicholas dug deeper to find an effective solution.

The problem

Faced with a mission-critical challenge, Nicholas started searching for local agencies that could help his company with the web-related issues they were experiencing at that time.

Unfortunately, he had no luck finding an agency able to provide the technical knowledge, experience, and results-driven approach Australia the Gift was looking for. After more research, Codeable became an untapped opportunity worth evaluating:

After researching a number of creative agencies to help Australia the Gift implement some front-end website changes, I stumbled upon Codeable and after reading the various reviews and testimonials, I decided it was a great source of talent for our upcoming development work.

As other first-time clients engaging with remote freelance developers, Nicholas and the management were a bit concerned about whether this was the solution their eCommerce store needed:

The main concern was that we could be at risk of paying a developer on the other side of the world a considerable amount of money and to not receive a quality end product. After completing 10+ of projects on the Codeable platform, our initial safety concerns have now dissipated and we now feel supported by Codeable when embarking on new projects.

Is a concern always a bad thing? Nicholas’ story proves it’s not.

The leap

Where many might see a hurdle that’s hard to overcome, Nicholas saw an opportunity. A huge one that could even set the foundations to more effective internal reporting and building better relationships with freelance developers:

As using a service like Codeable was a new concept for Australia the Gift, it was my task as the eCommerce and Marketing manager to thoroughly research the risks and potential rewards involved and report back internally. This additional ‘unknown territory’ aspect ensured that no stone was left unturned and that we knew exactly what we were getting ourselves into.

After he had found the right freelance developers through Codeable, Nicholas knew he was paving his company’s future path with the right skill set and experience they’d been looking for. On top of that, Nicholas and Australia the Gift leveraged the unmatched quality they received to benchmark their new working relationships with other developers as well:

We love having access to experienced professionals that are willing to get behind a project and go that extra mile, without having to scout the internet to validate their credentials, reliability, and past projects. We have maintained contact with our first expert due to getting such great results. We have also used this relationship as a second tier of ‘vetting’ when seeking another expert to work on design/UX improvements.

What is Nicholas referring to when he talks about “getting such great results”?

The end result

Thankfully, Nicholas was so kind to share some of the (insane) improvements they saw happening after they’ve worked with Codeable experts. Please, take a seat you won’t believe what you’re about to read:

In the first project we saw our site load times get slashed from 12 seconds — sometimes 19 — to under 1 second, which for us was incredible!
From this, we witnessed mobile and tablet conversion rates increasing 1.5% and 2.5% respectively since migrating! Part of the project also involved migrating to our own server which saved us around $400 AUD per month.

Let me recap it here for an easier reading:

• From 12 seconds (sometimes more) down to less than 1 second in page load time
• Up to 2.5% increase in conversion rates from mobile devices
• $4,800 AUD (~$3,500 USD) saved each year thanks to a server migration

But that’s not all Nicholas was able to achieve with the technical help provided by our Codeable experts. I left the juiciest ones for last:

Since we started working with Codeable experts, we have completed other UX/design-focused projects and have seen a 350% increase in net revenue and a 133% increase in conversion rates.

350% increase in net revenue, along with a 133% increase in conversion rates. It’s no wonder how Nicholas and Australia the Gift happily say:

I see Australia the Gift continuing to offer our customers a reliable, safe and convenient shopping experience whilst delivering high-quality customer service. Codeable will continue to be our ‘go-to’ service for sourcing talent to help take us to the next level.

The post How Australia the Gift’s Marketing Manager Gifted His Store With 1100% Improved Speed and A New 133% Conversion Rate appeared first on Codeable.

The scenario

The world of marketing is a fierce world. It’s not just about competition, where almost anyone can simply say they’re professionals to get hired from some (unlucky) clients. It’s hard on a higher level: in today’s world, marketers have to prove their value to be able to sustain their business endeavor.

That’s what Ramon van den Ende and his colleagues at Moreleads, a digital marketing agency based in Lisbon and Palmela, Portugal have clear in mind. Within their expertise, they want to provide always the best possible solutions with a real impact on their client’s businesses, helping them achieve better results.

Yet, the day-to-day life of running an agency means also dealing with specific requests that might fall off your in-house resources’ expertise. In fact, Ramon and his teammates tried leveraging remote freelancers in the past to fulfill these incoming requests that require specialized knowledge. Unluckily for them, things didn’t prove to be as good as they need them to be. As Ramon shared with us:

We have an in-house team but we’re continuously in need of different experts according to the issues at hand. We have used several freelance platforms in the past: they served us well on less challenging jobs but for more complex tasks they just weren’t up for it. We even tried IT outsourcing teams from India. Though they had very attractive pricing, communication, timing, and quality were always an issue. In the end, they were giving us more headaches than we needed.

Ramon built and runs his agency around two pillars: quality and effectiveness for their clients. And he’s aware of an important truth: business and development headaches can’t get in the way.

The problem

Other than SEO and PPC (they’re Google Partners since 2009), Moreleads provide a wide spectrum of solutions to their clients ranging from social media management, landing pages implementation, and conversion-optimized websites development, just to name a few.

Ramon truly believes in providing over-the-top results to his clients and that’s why he’s continuously looking at how he could improve his agency outcomes, all without squandering a fortune and keeping costs under control. As Ramon told us:

We are a Digital Marketing Agency, specialized in Search and PPC, that wants to deliver quality and results to our clients. For that to happen, we need to be working with capable and savvy professionals. There’s no doubt about that. In the past, opting for cheaper solutions always ended up being the most expensive and time-consuming of our choices. That’s why we started to look for fast-access and reliable experts with proven experience.

The time to test this new business strategy knocked on their door when one of their clients was experiencing an issue with a WooCommerce plugin.

The leap

As in any business decision, Ramon’s first attempt to test the new strategy started with an understandably heavy heart:

What if these experts won’t deliver? What if they do but not in a timely fashion? Overall, my biggest concern was that if this were the case, my only alternative would be to directly employ these experts, which would put a big financial strain on our company.

Quality, delivery time, and costs. The three most important aspects of managing any outsourced project were at stake, all at once. That’s why Ramon had to find proof that the path he was about to take was the right one for his agency.

The key point for me when deciding to work with Codeable was when I found that there are a lot of experienced and specialized WooCommerce developers, which is one of the main plugins we work with. On top of that, there’s Codeable’s solid vetting process for all their developers, which allow only the top 2% of developers to become their experts. These two
aspects together made the biggest impact and led me to post my first task on Codeable.

The end result

Empowered with trust and world-class WordPress developers, Ramon started to rely more frequently on Codeable’s team of experts to address his clients’ requests. Moreleads isn’t just about addressing issues, they also want to have a tangible impact on their clients’ businesses. As Ramon recalls, they always reach for the extra mile:

One of our clients is an eCommerce startup for whom we had developed their website and are running digital marketing campaigns. As we are constantly making improvements on several aspects of their website, we reached a point where we needed to improve on speed. Not just your basic WordPress speed optimizations as those were already done. We needed something to take us to the next level. The developer we worked with is Derrick Hammer, a speed optimization fanatic. After he accepted the task, he delivered as promised and improved the speed by over 50%. This aided the client in increasing their sales by 40% in the first 6 months following the optimization.

A 40% sales increase in just 6 months. That’s how you make an impact on your client’s business!

And that’s just one real-world example. Moreleads is now taking full advantage of Codeable by embracing the power of 300+ WordPress developers and specialists who can lift their business up. Explains Ramon:

Because we started using Codeable, we were able to deliver a much better service to our clients with fewer headaches and focus more of that time we’re now saving on improving those results even more. When we have a specific need like a database expert, a sysadmin or a WooCommerce plugin developer, we just post the task and, within a few hours, we have somebody already working on it. About 25% of our increase in turnover this year is directly related to using Codeable for our expert development necessities.

A trusted and valuable partner keeps providing your business with what you need and helps your growth keep steady. Continues Ramon:

With our growth, new challenges will present. It’s without any doubt that we will continue using Codeable as we see it as a key part of our development resources. Our future growth will surely be powered by this partnership, thanks to Codeable’s developers and their uncompromisable quality.

Isn’t that the ultimate painkiller for development (and business) headaches? Thanks to Ramon and Morelead’s experience, I’m confident saying: it sure is!

Other great Success stories for you to enjoy:

• A UK agency’s secret recipe to making money turning down client work while enhancing their business model
• How an Inbound agency was able to ramp up their business offer by taking care of tech-focused aspects
• Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock
• Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post How a marketing agency owner got rid of development headaches and increased their turnover by 25% in only 1 year appeared first on Codeable.

The scenario

It’s no secret that finding the right people to work with is one of the toughest things to achieve in business. The game gets even more challenging for companies who embrace a quality-driven business approach.

Like Barn2 Media, one of the UK’s top WordPress web agencies, which was looking for opportunities to expand their team of WordPress developers in a cost-effective manner. As Katie Keith, Operations Director, tells:

When I first used Codeable a couple of years ago, I was actively looking for ways to increase capacity in our WordPress agency without having to recruit permanent employees. Codeable offered a new way to do this so I thought it was definitely worth a try.

While focusing on this activity, Barn2 Media was also starting to ponder about a huge change related to their core business: from developing websites for clients, they wanted to switch towards developing and selling premium WordPress plugins as a new stream of business revenue.

The problem

How could Katie and her team be 100% sure they would be able to hire true WordPress professionals able to deliver high-quality code all the times? As she had already used other marketplaces for outsourced development work, Katie was concerned she would get poor quality outcomes:

My main concerns were the same as whenever I hire a new freelancer – being let down and having to do all the work in-house last minute to avoid letting our clients down, and poor quality work that didn’t meet our development standards.

To make things even tougher for her, Katie knew that posting a project might end up with an overflow of answers coming from freelancers who are not a good fit for your needs:

When you post a job on Codeable, you receive relevant responses from WordPress experts describing exactly how they will approach the work. When you post a job on other freelance websites, you receive generic responses from outsourcing companies who haven’t even read the brief. Go figure…

The leap

Luckily for her, and her agency, Codeable experts are a different “breed” than those who can be found elsewhere. And she experienced that directly by hiring a Codeable expert for a relatively small project so she could assess how he would work:

I waited until I needed to outsource a relatively small standalone task. This was a good opportunity to test Codeable without taking any huge risks. I could then see how it went before deciding whether to go ahead with any bigger projects.

Along with a unique approach to pre-vetting and screening WordPress developers’ skills, Katie found herself reassured thanks to Codeable’s partnerships with well-known and respected companies within the WordPress ecosystem:

In 2016 I heard that Codeable has partnered with Automattic, the company behind WordPress. This was really reassuring because it shows that Codeable will be the no. 1 place to find WordPress experts and is backed by the right people.

Being confident you’ve (finally) found a great place to hire WordPress developers gives you peace of mind.

But what if your company is shifting towards a new business focus? Wouldn’t that result into losing paying clients? Well, Katie and Barn2 Media had the same burning question to deal with and Codeable proved again to be the answer they were looking for. Specifically, Codeale’s referral program played a key role in their business move.

The end result

When quality drives your business, you hardly lower your expectations. And if you have only a little experience in your business, you know clients will knock at your door asking for work with short notice. As an entrepreneur, Katie knows this. That’s why she brilliantly took advantage of her current scenario and embraced Codeable’s strengths by turning them into her favor:

The good thing about Codeable is that you can quickly find new experts with a specific skill, or you can get to know people over time and use the same trusted developers. That way, you can have your cake and eat it. This complements the skills and availability of our existing team.

In addition to that, Katie was able to achieve something that might sound like something coming from the world of fiction. Barn2 Media is today able to turn down client work that isn’t a good fit for the agency while still making money and being 100% sure quality work will be provided:

The affiliate program is really useful for referring work that we don’t wish to take on as a company – for example, tasks that are below our minimum project size, or projects that we don’t have the skills for. During our transition, Codeable’s affiliate program has helped the business tremendously due to the amount of work we have to turn down. I love being able to turn down inquiries while knowing that I can still get paid!

Having found the perfect match for their business needs, Katie and Barn2 Media are now in full control of focusing their resources both on projects they see as great fit and their new premium products:

In the near future, I’m likely to use Codeable more and more for small changes to our clients’ websites as we are intentionally doing less of this work in-house. As we continue developing the premium plugins side of the business and stop developing new websites for clients, the affiliate program will be more and more useful because we can continue sending unwanted inquiries to Codeable.

In the master book of running a business, doesn’t this look as the perfect recipe? I bet your entrepreneurial appetite is craving for it… it sure tastes good!

Other great Success stories for you to enjoy:

• How an Inbound agency was able to ramp up their business offer by taking care of tech-focused aspects
• Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock
• Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post A UK agency’s secret recipe to making money turning down client work while enhancing their business model appeared first on Codeable.

The scenario

If you think “Content” is just “creating stuff and putting it on your company website”, you’re failing to see how it benefits your business in many ways. Content helps you position your company and your business on the market, it sets you apart from your competitors, it educates your clurrent clients and attracts prospects.

That’s why many well-known companies see the key role of content in business. Buffer, Mailchimp, Google, Facebook, LinkedIn. They all produce tons of content for their audience. Too tech-oriented? Well, Oreo has plenty of recipes and tips for using their product. Denny’s has a funny Tumblr with different content pieces, such as “How do I overcome my fear of pancakes?” that reflects how cozy, familiar, and chilled is that brand.

Content is this world’s “right” type of marketing. And Travis Simpson truly believes in this, as he’s the founder of Symbolscape Media, a San Francisco-based Inbound Marketing Agency.

In his day to day working life, Travis is continuously challenged with specific requests coming from his clients, who are mainly big companies and well-established firms. He’s able to address and take care of anything that falls under the “Content” cap, such as developing a content strategy, creating the buying Persona, set up workshops, video production, and much more.

Given the happy relationship he’s built throughout the years with his clients, some of them started to ask Travis if he could take care of more technically-oriented projects.

And that’s where his research for reliable WordPress developers started.

The problem

With a couple of previous “unlucky” experiences and new projects with tech requests coming in, Travis had to find a way to prevent the former from happening again. Quality control, clear expectations and profound experience with PHP and WordPress matters were (and still are) non-negotiable features to look for in a developer. As Travis says:

I came to Codeable seeking a developer to help implement a specific solution. I’m not a developer, so I needed someone with deep PHP and WordPress understanding to pull off the project. On top of that, I needed the work to be done quickly. The promise on the website was that I would receive estimates within hours, if not minutes. That was compelling.

Knowing how much a project is going to cost you, along with when it’ll be deployed, is a huge advantage for anyone in Travis’ position, i.e. running their own business. And if you add professional customer support that understands your project requests and pairs you with the most suitable developer quickly, you feel you’re about to mark “Finding a reliable WordPress partner” off your list pretty soon:

I didn’t have the best experience with one of the Codeable devs, but Per handled that situation like a customer success champion – the only value that matters in business, frankly – and won my business and loyalty.

One bump in the road doesn’t affect your whole journey, not if you have professionals helping you out. And Travis had just discovered that.

The leap

With WordPress expanding its market share within the online world, finding a WordPress developer is increasingly easier. But running a successful agency isn’t merely about finding professionals, it’s about scouting the whole world to find exclusively the right ones for your business. In Travis’ words:

Sometimes it seems that WordPress specialists can be found in virtually every corner of the digital freelance workforce. But when you’re working with Codeable developers, you’re dealing with a qualitatively different kind of expert. The folks at Codeable are carefully vetted, highly skilled professional WordPress developers. They staff talent with a wide array of specialization within the WordPress ecosystem, so no matter what sort of problem you’re trying to tackle, you can be confident that you will find a developer who has already solved a similar challenge.

When more complex projects started to fly in, Travis had to step up his game to address requests coming from huge B2B clients, one of which being a well-known US national brand. Therefore, he was sure he had to find somebody who embodied in-depth knowledge of the matter, incredible communication skills, and a great understanding of the project:

I’ve worked with a Codeable dev named [Linda Vermeulen](https://www.codeable.io/developers/linda-vermeulen/) who has been a superhero in the process. She has not only executed the project to our exact specs, but she has helped guide me throughout the process to point out areas where the project could be improved.

The end result

The Gig Economy has changed businesses’ day-to-day life, widening their potential reach for specific professionals through freelancing and letting them overcome geographical “boundaries”. Going beyond these limits is just the first requirement to grow and scale:

How do we get other talented people around the world to come along for the ride? Codeable has helped me find and work with some of the most capable people on the planet, making it possible to do what I do without squandering a small fortune.

If overpassing geographical limits is the very first step to growing a business, the second is sure about finding reliable partners that could easily be merged into your business strategy to enrich your offer:

As a content marketing consultant serving B2B clients with big dollars on the line, knowing I’ve got reliable partners to help me do the heavy lifting keeps the wind at my back, and gives me peace of mind.

Thanks to professional and experienced WordPress developers blowing the wind at his back, Travis has now successfully grown a wider business path within his company, where he’s now fully capable of addressing client requests from A to Z. Especially:

Whether you’re a startup founder, consultant or freelancer, we all know the challenge of scale and growth can often get in the way of producing the stuff that serves as the foundation of the business. Codeable is a new solution to this classic chicken and egg problem — and while I don’t know which came first, I do know that Codeable gives me the options I need to keep putting bacon on the table.

Other great Success stories for you to enjoy:

• Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock
• Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post How an Inbound agency was able to ramp up their business offer by taking care of tech-focused aspects appeared first on Codeable.

The scenario

Every business owner knows a hard truth: in the business world, each month might be a rollercoaster of work to be done, with hills and valleys of things that need to be taken into account. No matter whether you just started, or have been out there for quite some time, there’s always room for unexpected peaks. That was what Aaress Lawless and her peers at DuoParadigms, a PR and web design agency headquartered in Texas, US, experienced in the past:

I was overwhelmed with work and desperate to find help with managing our WordPress development. On top of that, I had a big project (that kept expanding) on a very tight deadline, and it was going to be impossible to deliver without assistance.

Many would find it hard to find a way out of this situation, while Aaress with her entrepreneurial approach and experience, decided to embrace it and did everything to move her business forward.

But how did she do that?

The problem

With a clear goal in mind, i.e. delivering a high-quality product with the same quality and attention to details as her agency, Aaress chose to start looking for WordPress developers that would help her company in a timely manner. Given some previous experiences, along with the quality provided, she was also worried about maintaining efficient communications with the developer(s):

After working with previous developers, my biggest concerns were the professionalism and skills of the people doing the work, plus handling all the communication involved. I had a short deadline and needed an expert who cared about the project as much as I did, and who would communicate efficiently and reliably during the work process.

Days were passing by, deadlines looked pretty close so it was the perfect time to take action.

The leap

After doing in-depth researches and comparisons for professional WordPress developers, Aaress was intrigued by Codeable’s offer for it sounded like the perfect fit for their development needs:

Codeable set a very high bar for my expectations after reading about its team of experts on the website! I had extremely high expectations that my project would not just be completed on time, but with a higher quality than I could achieve myself.

Therefore she crafted a thorough project brief outlining what her agency needed and shared it with all of Codeable’s WordPress experts. Then, the matchmaking happened:

I weighed my options, compared other companies, and then took that big leap with a prayer and hit the submit button! [Bruno Kos](https://www.codeable.io/developers/bruno-kos/) completing our first task was a miraculous answer to prayer! We’ve used a few experts, but from the first task, we’ve had a favorite! Bruno Kos is OUR developer. Even though our clients have never met him, it’s common for them to refer to him because we consider him to be part of our team!

Now that she had found what she was looking for, she was able to focus on what they do best at DuoParadigms: providing complete solutions for businesses in need of design, branding, and social media operations.

The end result

By taking advantage of top-notch, trusted and highly-skilled WordPress developers, Aaress and her team members are now in full control of their time again and completely able to take in a greater workload without having to settle for a lower quality:

The quality level of Codeable’s experts is unrivaled. The seventy websites our team manages couldn’t be in better hands. Thanks to Codeable, our clients keep getting personalized attention, support, and the best service possible even when my team is busy with other projects.

And they didn’t stop it there, they took it to the next level: they’ve now merged Codeable together with their business strategy:

Codeable has kept our business thriving. We’ve taken on projects that we would have had to turn down, plus we’ve been able to offer complex development for our clients that we never could achieve in the past. I remember one particular busy period last year when we took on a website development job that we would have said “no” to in the past because of our time constraints, but because of Codeable, it turned out to be one of our best projects ever.

Aaress knows perfectly well how hard it is to build trust with your customers, and how easy is to weaken it all if you don’t provide what you promise. That’s why she’s happy they’ve found a reliable business partner who enabled her agency to keep up with the quality their customers are used to. Even when deadlines look tight:

I can’t imagine running a web design agency without Codeable. In fact, I sometimes wonder how we developed websites for six years without it! Bruno and the rest of the Codeable team are a significant part of our business and I wouldn’t dream of trusting another team of experts with my clients’ websites.

Other great Success stories for you to enjoy:

• Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock appeared first on Codeable.

The scenario

As data shows, the number of websites increased tremendously in the last years: from 1 website in 1991, we reached the 1 billion mark as of 2016. At what pace has the world grown up to that number? If we compare 1994 with 2014, we see a 33 million percent increase. Wow.

What these numbers are telling us is that websites have been skyrocketing ever since. Every day more people, and business owners want one whether it’s for selling products, earning money with on-demand courses, or even just having a way to express themselves.

But not all of them are developers or have the technical knowledge to build a website themselves. So they look for tips and guides that will support them through the process.

And that’s where Robert Mening, founder of Website Setup, wanted to make a huge difference.

The problem

Being a web developer doesn’t always imply your help should come in the form of code. There are plenty of developers, coders and anyone you might expect some sort of matrix-like response back who are great at helping people by writing. Robert Mening is one of them and his website provides loads of helpful information for those who are setting up their new website.

As you can easily imagine, such websites, featuring lots of guides and articles, generate a huge amount of traffic. And when things aren’t working properly (as you’d like them to be), the longer it takes to modify or fix them, the higher the chance for your readers to leave your website.

That’s what happened to Robert who needed to modify several elements of his layout:

I needed to do some minor changes on my WordPress site as I was really busy myself. Nothing too complicated, but something that could take quite a bit time when you need to do this by yourself.

Since he’s a web designer, he knew that what he needed to be implemented could take 2-3 days of work. The problem was, he wasn’t able to find time to get it done.

So he posted his first project on Codeable.

The leap

Robert was hoping to get the work done super fast, but was also a little concerned about giving his credentials to developers he didn’t know at all:

My main concern was turnaround time (TAT). I thought that if I use Codeable, it could take 2-3 days before someone fixes my site. I was also a bit concerned about the security since I needed to get them FTP access.

Because of Codable’s unique vetting and pre-screening process, Robert worked with top-notch WordPress experts who were able to provide him with what he requested, all in a matter of hours rather than days:

Luckily for me most of the tweaks were made in a couple of hours. Experts were very responsive, too. I truly hoped that I could get these minor changes done on my site ASAP. And Codeable truly exceeded my expectations 🙂

Robert knew he was talking to highly respected professionals when, right from the beginning, they proved it to him by helping him sharing logins and credentials in a safer way:

I feel safe, as I think the developers who use Codeable are somewhat verified by their background. Some of them also guided me on how I could give them access without being exposed to much (i.e creating a separate FTP account just for changing X files and so on..)

The end result

From that very first project on, Robert keeps using Codeable on a regular basis to focus his time on other important business aspects that fall outside the development scope:

So far I’ve used Codeable 12-13 times during the last 24 months. I was able to outsource all the WordPress development related tasks to Codeable. It saves me time so I could focus more on other aspects of the business, such as marketing, copywriting and promotion.

But that’s not the only satisfying result gained from his relationship with Codeable. Sometimes it’s not just a matter of time, rather it’s about moving your business forward by overcoming specific issues that get you stuck:

I once needed a special plugin that would show floating text at the bottom of my site. I had no idea on how to put it to work properly. Luckily I found someone quite quick who could do this. He managed to integrate a simple button into my WordPress dashboard, where I could change colors, text size and everything related to the floating footer bar. That was just awesome!

With a trustworthy pool of WordPress experts to rely on, Robert is now able to run his business with a more lean approach by addressing his readers’ WordPress requests more quickly:

When people get stuck I usually help them by myself. However, sometimes they need more time consuming and complex add-ons and it’s just easier to refer them to Codeable. Many of them have been really grateful for that. In that way, Codeable has been a major support for me making things way easier as well!

Other great Success stories for you to enjoy:

• Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years appeared first on Codeable.

The scenario

Luke Kennedy is the owner of Scan2CAD, a company based in Worcestershire, UK that provides a tool to convert raster graphic files into vectors with technical information embedded, required by many technical softwares. Among his clients, you could easily found some huge and famous companies such Tesla, GM, Intel, Nasa. Woah! As within any great company that’s always seeking to improve, he was looking to find a way to ultimately address a major issue some of his customers were experiencing.

This was an important issue to resolve because it created further problems: non-optimized executed workflows and, at the end of the day, wasted time that could be invested on something else. Fortunately, Luke isn’t just an experienced entrepreneur who’s been running the company for the past 6 years, doing sales, marketing, managing in-house developer. He’s also an old-time fan and user of WordPress! And that’s where this story begins.

The problem

When somebody lands on your website, you, as a business owner, have to do everything possible to make this visitor into a customer. This, of course, doesn’t happen overnight and it has to do with many activities you deploy. The important thing here to understand is that Luke and Scan2CAD are already good at this stage, so he focused his attention on optimizing what happens after a visitor, who became a customer, buys his product:

I needed some custom plugins made. Every time someone buys Scan2CAD, they’d need a license/user number in order to use our product. We used to manually email each customer their license in order for them to use the product.

Luke needed a more effective way to handle the activation on new customers. He needed to automate this crucial task in the workflow so that the customers would be able to receive their activation license immediately, hence start using the product in minutes. Even if he could count on 20 in-house developers, Luke’s farsighted management led him to look for a specific type of professional developer who could be able to provide his company with what they needed. Reason being:

When you have too many developers involved in the WordPress site, it usually creates needless errors. It’s better for one or two developers to have full ownership.

The leap

Given the importance of the issue to address, Luke was aware it wasn’t just a matter of finding a good WordPress developer, it had to be a great one:

I wanted someone that really knew their stuff, especially with WooCommerce, because it works in a unique way. From past experience, I knew that I needed a SUPER expert – not just someone with PHP, WordPress, plugin or themes experience.

And since Luke knows half of the job with getting someone external to do work is actually finding that right person, he happily found that Codeable stands apart from other outsourcing marketplaces. In his words:

I’ve used UpWork, I’ve used freelancer.com too. The fact that you have pre-vetted developers and you specialize in one thing and you do that one thing well, is what makes Codeable different. Although UpWork is its own brand, you feel like there’s no accountability within that community/marketplace.

Luke felt like he was talking to actual human beings, rather than just automated bots. But it was also a matter of feeling secure, like having a safe net, in the awful event things might go bad:

As soon as you sign up at Codeable, you get the personalized e-mail from Per. There’s a human behind, rather than just a bot. We know that if there is something that goes wrong, there’s always someone there to help you.

The end result

So, what tangible benefits were Luke and his company able to achieve? Well, something that many other businessmen are striving day in day out to reach. In the first place, thanks to the custom development provided by Codeable’s developer, Gabriel Reguly, Scan2CAD now saves a lot of time activating their new users because they automated the entire process.

And with this new feature in place, the buying experience became smoother for the customers, improving the overall customer happiness. Two birds with one stone.
But it’s not just about getting one “thing” done. Luke now is sure this working relationship is something he could leverage in the long run as well:

Between a bottle opener and a Swiss army knife, you’d think people would prefer the Swiss army knife, the multi-task product. But what if you need to specifically open a bottle? Then of course everyone not only wants, but needs, a bottle opener! Once you’ve found your bottle opener – a service that you trust, it will be for life.

There is a HUGE amount of hidden time in hiring (interviewing people, giving them access, making sure they know their stuff, all of which is scary enough! But it is also the time spent worrying about your developer – are they using best practices? Will they do a good job?) So yes, I’m always going to come back to Codeable, because I know I am in good hands.

Running a business all comes down to finding your “bottle openers”: reliable business partners able to provide you and your company with what you need, when you need it, and make your business pop.

Other great Success stories for you to enjoy:

• Scaling time constraints in your business – How a web agency takes care of client needs when tight deadlines knock
• Robert’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post Scan2CAD Case Study: saved time and improved customer happiness appeared first on Codeable.

The scenario

How would you feel if you had the chance to work with a business that helps people find and adopt adorable puppies ? Unless you’re Cruella de Vil, I guess you’d feel excited to start helping such business! This is pretty close to what Evan Henry from BisonTech felt when he was able to land a new and interesting client working in the puppy breeders business in the central Pennsylvania region.

With a diverse range of tools and competencies, BisonTech is a consultancy firm that is able to address several business needs while delivering custom solutions to their clients. However, one day as they started digging into a client’s business website, they found some issues they couldn’t solve with their in-house resources yet they had to take care of them.

The problem

Updating plugins and/or themes might sound like an easy type of action that many WordPress users do regularly, yet it is a crucial one. And when Evan looked at his client’s business website, he found out that it hadn’t been updated for a long time, leaving the whole environment open to external attacks and not working to its full potential. The website Evan was called to look into and update runs on Pods Framework which, roughly speaking, is a plugin that enhances the core functionalities provided by WordPress by extending custom post types, content types, taxonomies, users, media, and the like.

Since the Pods plugin was the heart and soul of the website, it had to be updated to its latest version so the client would benefit from the new features and fixes available. But things got complicated for Evan:

Little did I know that roughly 90% of what was built prior was no longer functional in the newer version and/or needed a tremendous amount of database modifications etc.

And things got even worse for me because no one over at Pods support even worked there when the first version of the plugin, namely 1.x.x, was released.

To those who lack an entrepreneurial mindset, this scenario might look like a dead end. But that was not the case for Evan, who was determined to provide his client with the best outcome possible. And that’s when he turned to Codeable:

I began my Codeable journey with the intent to hire an expert in WordPress who is extremely confident in their ability to work w/ Pods version 1.X.X and upgrade/migrate to latest version 2.X.X

Delegating to others, and doing it the right way, isn’t something they teach you in school. And when it comes to work, when you’re working with other professionals to help you move forward, it’s a matter of two essential qualities: trust and quality.

The leap

Like many of us, Evan was struggling with these same emotions and thoughts in his head: is outsourcing to Codeable the most beneficial solution to my business? Will I end up losing my time and resources in doing that? Will the quality provided be able to stand up to my high standards?

To be honest, I was expecting a sketchy work ethic and flawed delivery like I’ve experienced before with other outsourcing channels. Let’s just say the bar was pretty low…

He wasn’t new to online outsourcing, though, and was happy to see Codeable as a completely different safe environment where the quality provided is unmatched:

I have used other outsourcing marketplaces and platforms before in the past. The quality of services provided is unmatched on Codeable and ensures that my time isn’t going to be wasted with developers who are just blindly bidding on projects. […] Additionally, unlike the spammy nature of individuals over on some platforms looking to make a quick buck or simply add projects to their portfolio, Codeable developers are already experts and I don’t have to worry about being a “test subject”

Codeable specializes in WordPress only and is completely focused on delivering high-quality work, to such an extent that the Pods plugin support team recommended it too. Thus, Evan was confident enough to “take the leap” and outsource his project.

In the past, the contractors’ quality might have been something that could keep Evan up at night. However, as he started working with Codeable experts, every fear and concern faded away:

They’re a few notches behind the creators of liquid gold “Mountain Dew”, miles above those “shady” one-off “developers” you’ve used before, and simply BAD ASS with ALL THINGS WORDPRESS… and beyond!

The end result

While it might have looked like a huge issue to address initially, it pushed Evan and his consulting business to think of a smart way to overcome their challenge. After some concerns raised by previous (and unhappy) experiences with other outsourcing platforms, BisonTech is now able to scale its business because they finally built a reliable WordPress partnership. In Evan’s words:

Codeable has enabled my business to scale larger projects and/or multiple projects that I would typically decline due to lack of time. I strategically outsource the more ‘advanced and/or time consuming’ tasks to my trusted developers at Codeable like Nabeel Molham.

Being able to work with WordPress professionals, whom you can trust, helps create a new type of workflow that perfectly resonates and integrates within your company and peers. This will also give you a “sense of workflow harmony” that works as a huge boost for the overall productivity.

Consulting businesses have to constantly be able to provide their clients with top-notch, quality-driven, complete solutions if they want to succeed in the long run. And that what’s happening at BisonTech, since they met Codeable:

I see BisonTech Consulting growing in leaps and bounds moving forward. This is not the typical wishful thinking of another entrepreneur, but a proven fact which I can validate with countless successful projects and continuous communication with my trusted developer Nabeel Molham!

Life isn’t always sunshine and puppies but when you’ve met with such a reliable business partner, no constraints will ever be strong enough to prevent your business from jumping higher and running faster.

Other great Success stories for you to enjoy:

• Robin’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a German web agency tripled its revenue in one year only
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post How a US-based consultancy beefed up their client base (by re-building their workload framework) appeared first on Codeable.

The scenario

Mr. Kalmeijer, an internationally experienced furniture buyer from The Netherlands, decided to bring his furniture online by launching an e-commerce website for his business. By making the large inventory available online, the goal was to ease the buying process for the customer and increase profits eventually. Even if you’ve been in a business for many years, and know all that goes with it, you’re taking a huge risk when you want to step into the e-commerce world because, simply put, it’s all a whole new ball game.

Mr. Kalmeijer started out by outsourcing the design of the website to a specialized company who used a proprietary CMS. Soon, that CMS proved to be a limited environment not able to address their ongoing needs, with high maintenance costs and lacking the core flexibility crucial to an e-commerce website.

All called for some radical changes, as there was room for big opportunities still left unexplored.

That was what his son Sander Kalmeijer – a composer, musician, and a guy who knows his stuff around WordPress – knew when he decided to help his father and turn Huis & Thuis into a profitable online business, with 100+ reviews from their enthusiastic clients and a 9.4 out of 10 score on Trustpilot.

The problem

When Sander stepped in, several things had to be done and implemented for their e-commerce to grow. Even if he knew how to use WordPress and some PHP, he still needed to rely on developers to put in place what his online store was lacking. That’s why he started scouting on outsourcing development platforms for someone who could take care of these code tweaks and customizations.

In his search to find quality developers at the right price Sander felt he was coming up short:

Many services are more hassle than I want. One time I couldn’t be in touch with the guy anymore. So that’s definitely taking up a lot of my time.

An entrepreneurial mind never stops, and neither did Sander; he kept looking for the right developer.

The leap

What looked like a never ending search quickly became a major turning point for the business:

At that point, I was just getting started with my business so still finding out things on the fly, and Codeable seemed like another service I had to try out. I soon found out that the interface was easy to use (no clutter) and that the quality of the coders and level of service was high.

After posting his first tasks, Sander felt he was on the right path towards a reliable partner:

I wanted something fixed, and Codeable seemed reliable enough to give it a go! Little did I know that they would help me out with lots of other things after my first task.

The end result

Pumped to having found an outsourcing service able to deliver top quality work, great code, all combined with a clear and effective communication, Sander and his father were able to grow their business and make it profitable again.

Knowing they have top notch WordPress developers and designers they can count on, they took (and successfully marked) a huge step forward by doubling their conversion rate in just one year:

Codeable helps my business whenever I am not able to fix something myself or whenever I want to take the next step in certain aspects of my website. Whenever we wanted to adjust things that would increase conversion, an expert at Codeable would implement it, and as a result, our conversion rate has doubled over the last year.

But that’s not all: since they’ve started working with Codeable experts, and implementing a cleaner code throughout, they were able to increase 150% their organic traffic to their website as well.

For Sander UX isn’t just a fancy aspect to take into account. It’s one of the most important element Huis & Thuis is thriving for and, thanks to Codeable, he’s able to enhance it continuously, improving the number of people buying furniture from his online store:

I want to create the best customer experience as possible. Therefore, I need to work with the best people I can find. They way we work right now, Codeable is an essential part of our business, and I think that they will be crucial in the way we keep developing and improving our user experience.

Huis & Thuis features all the main ingredients to a wonderful business story brought to life by a father-and-son business, their entrepreneurial mindset, and an environment that enables them to keep growing and getting better every day. Doesn’t this sound like a real hit to you?

Other great Success stories for you to enjoy:

• Robin’s (little) helpers – How a web developer helped his readers bring to life 25K+ websites in two years
• The eye-catching resume: how an entrepreneur’s dream empowered people to show their working experiences in a more appealing way
• The bottle opener analogy: how a company saved time and improved its customer happiness with the perfect match
• How a US-based consultancy beefed up their client base (by re-building their workload framework)
• How a San Francisco-based solo entrepreneur is scaling his startup development issues
• How a Dutch furniture e-commerce went profitable by doubling their conversion rate

The post How a Dutch furniture e-commerce went profitable by doubling their conversion rate appeared first on Codeable.

The scenario

Franz Sauerstein is the founder of Xciting Webdesign, a web agency that focuses in helping small-to-medium sized businesses generate more revenue with 3 area of expertise: WordPress web design, WooCommerce Shop solutions and online marketing. A data-driven approach to unlock profits for clients is a distinguishing feature within Xciting Webdesign business strategy.Like many business owners, Franz is always looking for smarter, more cost-effective ways to grow his business and outsourcing part of the development wasn’t new to him. Actually, he tried many marketplaces in the past to scout for WordPress developers but he was never happy with the results, mostly because they failed to address his business needs in several ways.

Specifically, his past outsourcing experiences were bad under three aspects:

• quality of the code being too low
• poor communications with so-called WordPress professionals
• lack of any kind of support

With such experiences, it isn’t hard to imagine how outsourcing wasn’t a viable option to grow his agency. At least he thought so at that time until he “saw WooCommerce featuring Codeable on their website as a new and upcoming startup with a new approach to outsourcing development work online”.

The thing that resonated the most in his entrepreneurial mind was Codeable’s pricing strategy, where experts provide quotes (no bids) and are only allowed to chime in on tasks and projects they’re 100% confident they can to address in a timely manner. In Franz words:

Instead of a race to the bottom, a median-bid dictated price and you are free to choose from the experts who makes the best impression on you: clearly a pricing model that attracts high-quality.

High-quality developers and no bidding wars echoed in his entrepreneurial mind and convinced him to give outsourcing a new try with Codeable.

The problem

Even if Franz decided to give outsourcing another try, he still had some concerns about whether Codeable was able to provide what his agency needed. In his head, questions have been left unanswered for quite some time:

Coming from other outsourcing sites I had very low expectations. Can they deliver what I need in time, with the quality I need and without causing me the extra hassle?

That was the main question Franz needed an answer to. And coming from bad outsourcing experiences, that answer had to be way more than good. It had to be the best one available.

The leap

It was a make it or break it thing for Franz, and thanks to the high-quality standards provided by Codeable experts, their fast responses and input, together with a successful first project, he changed his mind about outsourcing and found himself confident in posting new tasks and projects.

Specifically Franz has been working with Codeable for the last year, posting around 27 WordPress requests between tasks and projects combined, and worked with several of our developers.

One of whom is Tom Morton, and this what Franz thinks of his work:

I am convinced that Tom Morton is not a developer – he must be a wizard using magic lost to the ages to deliver outstanding results in the shortest amounts of time. Hire him over at Codeable for your WordPress-tasks and be bewitched!

Can you believe this amazing praise came from a web agency owner who was disappointed, disenchanted and had almost no faith left towards outsourcing companies?

The end result

With renewed faith in outsourcing, paired with top-grade developers, Franz has been able to scale his business up and grow ever since. Freed from development tasks and with a whole team of trusted WordPress professionals on his side, Franz started to focus on his agency’s business strategy, accomplishing significant results:

Codeable has helped triple my agency’s revenue because I always know that the perfect dev for every task is just a click away. Love it.

To number fanatics that can be translated into 150%+ in his web agency’s revenue in 1 year. And that’s a goal Franz has reached implementing outsourcing development with Codeable as part of his business strategy. Since he improved the way he managed projects and remote developers, Franz has been able to profit from outsourced tasks and projects as well.

I will keep using Codeable as I scale up my agency and add new products to our portfolio.

Xciting Webdesign is now a growing business, featuring an empowered strategy that fully integrates and leverages outsourcing development within a data-driven web agency. How cool is that!

The post How a German web agency tripled its revenue in one year only appeared first on Codeable.